As a new type of residential unit, the development of prefabricated housing estates also brought with them a negative phenomenon in the form of worsened orientation. The mutual similarity of the prefab buildings, the large distances between them, ground floors consisting of identical housing units instead of storefronts, frequent dead ends and the general blurring of the term “street” contributed to significant disorientation in these neighbourhoods. The developers of the Jižní Město II housing estate in Prague were the first to actively address this problem in practice. They succeeded in imprinting a uniqueness on a fundamentally monotonous environment not only with an unusual urban design but primarily with a comprehensive and highly sophisticated orientation system – one of a kind in the context of Czechoslovak housing estates.

April 20, 2024 marks the 100th anniversary of the birth of graphic designer and typographer Jiří Rathouský. Known primarily for his book designs and visual identities for companies and institutions — including building information systems — Rathouský also worked as a type designer, creating typefaces he often implemented directly in his designs.

https://www.briefcasetype.com/fonts/bc-barell“Designing a watch is very similar to the work of typographers in its detail.” Michal Froněk, Art Director of the Czech watch manufacturer ROBOT, in an interview with Radek Sidun, author of the ANALOG model.

In 2021, we were approached to collaborate on a project that goes well beyond our two-dimensional space. We designed a dial face, hands and a special set of numerals for the Czech watch manufacturer Robot.